Gone are the days when achieving higher search engine rankings used to be easier, as now is the time when even the best blog post struggles to find its place in the top results. So, how to write a blog post that surpasses the competition and achieves the desired rankings?
The guide compiles some proven tips and tricks to boost your blog rankings in Google. Continue scrolling the page and incorporate these tactics for creating high-impact posts.
How Does Google Rank Blog Posts?
Before we dig deep into techniques for improved organic SEO traffic, let’s first understand how Google or other search engines rank blog posts. Google’s ranking algorithms are designed to filter billions of web pages to meet the search intent.
It evaluates the quality, relevancy, and utility of the blog posts to decide whether they match the search query or not. The more relevant and informative the blog is, the higher rankings it will get on search engines.
However, these algorithms are extremely complex, and only a comprehensive SEO writing strategy can help you achieve the goal.
The 5 Proven Tips to Rank Your Blog Posts on Google
No matter how informative and relevant your blog is, the real truth is that only well-optimized and SEO-friendly content will rank on Google. However, SEO-friendly doesn’t mean just stuffing keywords and relevant tags – it’s way more than that. So, let’s dive into how to write SEO-friendly blog posts that rank higher on Google.
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Optimize Your Blog Post for Keywords
Optimizing your content for the right keyword is the first and perhaps the most important of your ranking strategy. Keywords help your blog show up wherever needed. But to do this right, you need to understand what keywords are best for your articles. If you have no idea where to get started, hire the best content marketing agency in Delhi and let the experts handle the rest.
Conduct effective keyword research and use the results that best suit your content. As a general rule of thumb, search for high-volume keywords with a high CPC and low SD.
Add LSI Keywords to Your Blog Posts
A more advanced technique is to include LSI keywords. These are related terms that Google uses to analyze the quality and depth of your content. They also confirm to Google that your content is actually about the topic.
Wondering how to research Latent Semantic Indexing keyword? One of the quickest ways is to use Google itself. Start writing your primary keyword in the search engine box and let autocomplete do the rest. Besides, you can use Semrush and other keyword planners to find the appropriate keywords for your post. Add these keywords naturally to your content and improve your Google rankings.
Improve your Links
Wondering what to do after keyword research? Well, optimizing for keywords is good, but you cannot overlook the value of links that lead to each of your articles. There are multiple ways to improve your links. Firstly, you can promote your content for backlinks.
The number of backlinks you acquire, the better. Backlinks improve your relationships with other site owners and can lead to a natural link-generation process that skyrockets your rankings.
Besides, do more internal linking. It might be tough to convince other people to link to your content, but you can still do it for free on your own website. Even better, use your keywords in the anchor text and tell Google what your article is all about.
Additionally, you must fix broken links to boost your SEO rankings. The challenge, of course, is to find broken links, but once you locate them, it’s easy to fix those pages. You can also hire the best SEO company in Delhi, so they can handle the links and other SEO-related issues easily.
Layout Matters
If you are still thinking about how to write posts for SEO, it’s advised to work on your layouts first. Sometimes, the content is lingering down the page due to a bad layout. First, you must try to make it mobile-friendly; otherwise, it will only affect your rankings.
According to studies, Google is now making the mobile version of the site the primary ranking factor. So, if your site isn’t mobile-friendly, it automatically lags behind. Secondly, ensure that your website is quick to load. The faster page load times can improve your blog post rankings to a great extent.
Thirdly, ensure that you are using valid CSS and HTML because if your site is breaking the rules of these web frameworks, you’ll get penalized.
Match your Content to Search Intent
Search intent matters the most for writing a high-impact blog post. Why? Because Google’s search algorithm will first analyze if your site is a good fit for a specific keyword or not.
So, when you write a blog post, make sure that your page gives a searcher exactly what they are looking for by meeting the search intent. The relevancy of your content matters to improve your Google rankings. When you do this, Google automatically starts showing your site to more people, which will further boost your rankings.
Summing Up
SEO-friendly content writing doesn’t need to be boring. With effective keyword research, high-quality backlinks, and a perfect layout, you can outshine your competitors and rank your blog post high in the SERPs. However, when you write a blog post, make sure it fits the search query and gives exactly what a reader is looking for. The more relevant your content is, the better rankings it will get on Google. Besides, don’t forget to optimize it for keywords to get even more traffic to your site.
