Those days are a matter of the past when SEO used to be the luxury of the established businesses. Now is the time when every business has to adopt it to improve visibility and awareness. There are different types of SEO techniques, and you should be aware of all of them to avoid the last-minute hassle.
Here, we’ll break down various types of SEO, explain their significance, and how each of them helps your business to grow online and stay ahead in the competitive world. Scroll down to learn more.
What is Search Engine Optimization?
Before we jump into different types of SEO, let’s understand this technique in a better way to get an approximate idea. Search Engine Optimization is mainly the process of enhancing your business’s visibility and growth online.
It is introduced to expand your reach to the potential audience, thus increasing leads and conversions. SEO is done to increase the number of visitors to your site by ensuring high rankings on the SERPs.
What are the Different Types of SEO?
Now you’ve done with the basics, let’s explore SEO and its types to make things easier for marketers. You can master one or all types of SEO to improve your website rankings and results. Scroll down to learn more.
1. On-Page SEO
Let’s begin with the most effective and widely popular SEO technique, On-Page SEO. It’s all about making changes to your website, so it can crawl in the search engine and reach higher search results. It includes features like including keywords, adding internal and external links, using images, and making sure your page loads quickly.
On-Page SEO is mainly done to make your website more visibility in the SERPs. It ensures that your content matches user queries, thus improving their experiences. An effective on-page SEO encourages users to stay on your site a little longer.
Here’s what is included in the on-page SEO digital marketing.
- SEO keyword research
- Quality content creation with excellent readability
- External and internal links
- Images with Alt text.
- Metadata SEO optimization
- URL structure
2. Off-Page SEO
While on-page SEO optimizes your website, the ranking and visibility still depend on the action you take outside of your website in the form of off-page SEO. You can consider this SEO type as a PR agent who focuses on building your site’s reputation through external factors.
The methods include gaining backlinks from other sites, social media mentions, and online reviews. Here’s what is included in the off-page optimization.
- Guest Blogging
- Competitor Analysis
- Paid advertising
- Press Release Distribution
- Building brand signals
3. Technical SEO
One of the most effective types of search engine optimization techniques is Technical SEO mainly includes behind-the-scenes actions, such as indexing, engine crawls, and website speed. Unlike other SEO types that mainly work on building a website’s authority, Technical SEO focuses on the website’s structure and functionality.
This includes fixing broken links, improving website page load times, and making your site mobile-friendly. By optimizing these aspects, you can easily contribute to better crawling and indexing, thus improving your website’s performance.
Here’s what is included in the Technical SEO packages.
- Improving site load speed
- Mobile-friendliness
- Crawl-error identification
- Keyword Cannibalization
- Audit of duplicate content
4. Local SEO
Last but not least SEO type you cannot afford to overlook is the Local SEO. As the name suggests, this type of SEO method helps businesses improve their presence in the local region, thus attracting nearby customers. By optimizing for local searches, your business can appear in front of potential customers searching for your products and services in the nearby area.
With a proper Local SEO, your business stands out against competitors who may not be optimizing for local searches. Here’s what is included in the Local SEO optimization.
- Optimizing Google My Business profile
- Getting local reviews
- Ensuring your business information is consistent across the web
Summing Up
That’s all about the different types of search engine optimization techniques. We hope our guide has helped you understand the SEO and its types clearly and use them appropriately in your digital marketing technique. SEO is must-have for every business who have stepped into the online world to improve the online visibility and awareness. SEO is further categorized into multiple types and you must use them according to your business requirements and budget.
If you are new to SEO and have any issue regarding the optimization, simply visit Xntrova Technologies, the best SEO agency in Delhi and count on their expertise. We boast a team of professionals who understand your business requirements first and then recommend you a suitable SEO strategy.
FAQs
1. What are the four stages of SEO?
The four stages of SEO include keyword research, readability check, internal/ external linking, and marketing.
2. Can we perform SEO on our own?
Yes, while you can perform SEO on your own, connecting with a professional SEO company is expert is still advisable to achieve better results. The team can help you track rankings and deliver optimized results.
3. What are the 3Cs of SEO?
The 3Cs of SEO are Content, Code, and Credibility. Make sure your website has quality content with the perfect code to make navigation easier. To stand out, acquire quality backlinks to improve your credibility.
4. What are white-hat and black-hat SEO techniques?
White-Hat SEO offers ethical SEO practices that follow search engine guidelines and focus on quality content. On the other hand, Black-Hat SEO manipulates search engine algorithms for quick benefits.
5. What’s the difference between On-page and off-page SEO?
The major difference between On-page and Off-page SEO is the place where you actually perform optimization. For example, on-page SEO optimized elements on the website, while off-page works outside of the website, such as link building, social signals, and brand mentions.
