Finding the appropriate set of keywords is important to optimize your website. The right keyword can take your site higher in the SERPs and drive organic traffic. If you are an inbound marketing looking to grow your site rankings, then understanding how to do the right keyword research is a must.
Here, we’ll discuss the importance of keyword research and offer you some effective ways to find the best keywords for your content. If you are new to SEO and have no idea how to get started, then hire the best SEO company in Delhi and get professional results. Let’s get started.
Why is Keyword Research Important?
The number and quality of keywords used on your site decide your rankings in the SERPs. The higher you rank in the search engine rankings, the better the click rates and the higher is your revenue.
Keyword research is the process through which you can find the optimal keywords in demand. These keywords will then help your site rank higher in the SERPs if used appropriately in your content. Keyword research helps you know what people are looking for so you can optimize your content accordingly.
How to Conduct a Keyword Research? The 4 Simple Tips
Wondering how to perform keyword research to optimize your content? Follow the four simple tips below and find the best result-oriented keywords for your content.
Make a list of relevant topics about your business
Think about the topics related to your business you want to rank and start the keyword research accordingly. Start with around five to ten topics and find out what keywords are trending. Always think like your audience and buyers and guess what they can look for on the internet or what types of topics they can search for.
Learning your audience and knowing the keyword intent is important to find the set of appropriate keywords.
Find related search items
Once you find the keywords related to the relevant topic about your business, it’s time to add them to your keyword list. Find related search terms by scrolling to the bottom of Google’s page and see what related search phrases are appearing.
Click one of the related searches and check out the Google suggestions to add more related keywords. You can also look for the People Also Ask tab to find the chart of phrases people are searching related to your topic. If you are new to SEO, it’s better to hire an SEO agency in Delhi and leave the keyword research to them.
Check the strength of your keywords
Be mindful that not all keywords are valuable to add to your content, and what decides this fact is their strength and monthly search volume. Check the MSV of every keyword to determine the most relevant and most searched keywords.
Remember that a higher MSV means more potential traffic; it also implies heavier competition, so add a mix of higher and lower MSV keywords to your content for better results.
Verify search intent
It is important to know the search intent as it influences your keyword research. Make sure you know the user’s intent by typing your keywords and optimizing your content accordingly. Remember that not all keywords will lead to the product or service page.
If a user is looking for information, make sure to land him on the informative page rather than try to sell a product. If your keywords don’t align with the user’s intent, they’ll bounce quickly, thus hurting your site’s ranking.
Summing Up
That’s all about keyword research. It’s important to understand the fundamentals before starting the keyword research process. Check the user’s intent, relevant topics, and keyword strength before preparing a final list of keywords to optimize your content. Be mindful that keyword research is important for your website growth and should be done carefully. If you have no idea how to start the research, hire the best SEO agency in Delhi, like Xntrova, and share your project details with them to get professional results.
