Google’s Core Web Vitals are a collection of metrics that determine how well your website is performing on the Google search engine. The site’s performance depends on various factors, including its page load speed, ease of use, and interactivity. 

A well-performing website can make or break your online business; hence, it’s crucial to keep these core web vitals in check to rank higher. This guide compiles all the necessary details about the Core Web Vitals, how they evaluate the website’s rankings and tips to improve them. If you are not a tech-savvy marketer, it’s best to choose digital marketing services in Delhi to help your website rank higher in SERPs.

What are Core Web Vitals?

Core Web Vitals are a set of three metrics that measure your website’s speed, visual stability, and interactivity. They are mainly Google’s way of determining your page’s overall user experience, further contributing to your website’s rankings.

Google Core Web Vitals includes three metrics.

  • LCP (Largest Contentful Paint)
  • CLS (Cumulative Layout Shift)
  • INP (Interaction to Next Point)

While the LCP determines the page load speed, CLS and INP measure your website’s visual stability and interactivity. The better these metrics perform, the higher your website ranks in the SERPs.

Why are Core Web Vitals Important?

Strong Core Web Vitals ensures that your website offers a user-friendly experience, which further contributes to higher search engine rankings. When ranking your site, Google often considers the user’s experience and your website’s visual stability.

So, the better your website performs according to these metrics, the higher it will rank on search engines. People are more likely to stay on a site that loads quickly and is simple to navigate. The better performance of Core Web Vitals automatically reduces the bounce rate, thus improving your overall ranking.

How to Improve Core Web Vitals? 4 Tips to Follow

Since the core web vitals can help you rank higher in the SERPs, it’s crucial to take the possible steps to improve them. Here, we’ve listed the 4 simple yet effective tips to follow.

Optimize your Images

One of the easiest methods to improve LCP is to optimize your images, thus making them web-friendly. You can compress them and use formats like WebP, which are up to 34% smaller in size than traditional formats. This format saves a lot of bandwidth and the time it takes to load the page.

Besides, you can remove unnecessary and large images from the web page to improve its page load time and speed. Consider hiring the best graphic designers in Delhi and let them handle the image task.

Optimize Fonts 

Fonts can impact your website’s design, so they should be chosen carefully. To maintain consistency, always limit the number of fonts and stick to two main fonts across your website (one for headings and one for body text). 

Select system fonts whenever possible to eliminate the need for additional font downloads. However, if you are using custom fonts, optimize them properly, as the browser doesn’t know the exact dimensions of your custom font.

Implement a Caching Solution

Instead of generating every page from scratch for every visitor, consider using caching to store a copy of the page to improve LCP scores. You can use various caching options, like Browser Caching, Server-side caching, and Object caching. 

DreamPress plans include caching by default, thus reducing the load of uncached visits. However, if you are using WordPress as your CMS, consider using plug-ins to implement caching. 

Remove Render-Blocking Resources

Render-blocking elements, such as static HTML, CSS, and JavaScript files, prevent users from viewing content. They are usually created by third-party plugins and tools; hence, you should remove them to offer a better user experience. 

One of the most effective methods to remove JavaScript and CSS is eliminating any white space or unnecessary comments. Another method is to combine the files and remove these scripts for good.