Internal Linking, when done effectively, helps audiences find what they need beyond the initial post, thus lowering the bounce rate and improving the search engine rankings. These links create a network of connections between related content, allowing the audience to find their desired content easily.
Besides, internal linking helps eliminate broken links, thus building site authority. New to internal linking and have no idea how to get started? Continue scrolling the page and find out the key benefits and the best practices of using this approach. Hire the best SEO company in Delhi for effective internal linking and higher rankings in the SERPs.
What is Internal Linking?
Before we move toward the benefits, let’s first outline the basics of the internal linking to get a clear idea. Internal Links are mainly hyperlinks from one webpage to another within the same website. Don’t confuse internal links with backlinks, as they take the audience from your site to another domain.
Internal links help Google find, index, and understand your site pages, thus allowing users to navigate your website easily. If created strategically, they can also send page authority to important pages. Simply put, Internal Linking is essential for all site owners who want to get higher rankings in the SERPs.
What are the Key Benefits of Internal Linking for SEO?
Internal links are essential because they turn single pages into a significant content structure. This approach offers various benefits and allows users to find their desired content easily. Let’s outline the key benefits here.
- Enhance User Experience: Internal linking allows the audience to navigate the website more freely, thus enhancing the user experience.
- Improves engagement metrics: Creating a network of links encourages people to explore more website pages, thus improving engagement metrics.
- Drives users toward conversions: Building a robust internal link structure enhances user navigation and guides users toward conversions.
- Build your website architecture: It helps convert a single page into a massive website architecture, thus improving the site’s authority and ranking.
If you are new to internal linking and wondering how to utilize these advantages, then opt for SEO services in Delhi and take your website to the top of the SERPs.
Internal Linking for SEO: The 5 Best Practices
Now that you know about internal linking, it’s time to list the best practices to create an effective internal linking structure for SEO. Keep scrolling the page and find out the details here.
Use Keyword-Rich Anchor Text
It’s always advised to use the keyword-rich anchor text to create a hyperlink. This provides context for Google and users about where the link will take them. Google always recommends you be descriptive with your anchor so both Google and the user know what’s coming next.
Link to and from your important pages
When you create internal links, it sends authority from the linking page to the new page where you are driving users. This linking is as powerful as external linking; hence, you must do it strategically and create links to all the important pages within your website.
Don’t use the same anchor text for two different pages
One of the most common mistakes site owners make is that they use the same anchor text to link two different pages. This does more damage than good. Using the same anchor text for two different pages confuses Google and makes it think that both pages are on the exact same topic, thus degrading your site authority and rankings.
So, it’s always advised to use different anchor texts to link your pages and create a reliable network between different site pages.
Audit your internal links regularly
Google search console checks your internal links very often and ranks your site accordingly. Hence, it is always advised to audit your internal links at least twice a year and change the link placement for better rankings.
Try to put internal links high up on your page, thus giving your users something relevant to click on immediately. However, you must ensure that links at the top of your page are strictly relevant; otherwise, it will do more damage than good.
Link Strategically from Homepage
Your homepage is the most authoritative page on your entire website; hence, it is advised to link strategically from your homepage to pages that need attention to enhance your site authority.
The internal links send authority to the various pages, thus improving the site rankings in the SERPs.
Summing Up
That’s all about creating internal links for SEO. Internal links are important to build your site authority; hence, the linking must be done effectively. However, don’t go overboard, as an excess of everything is bad. Internal linking must be done effectively and strategically to get results. If you’ve recently joined the SEO game and have no idea how to start with internal linking, then hire the best SEO agency in Delhi, like Xntrova Technologies, and create an effective network of links to rank your site higher in the SERPs.
