AI has impacted numerous industries, and digital marketing is no different. Marketers, nowadays, utilize the power of AI to boost their business growth and deliver better outcomes. AI helps them gain insights into consumer behavior, optimize campaigns, and automate customer experiences.
According to recent studies, around 71% of marketers expect generative AI to eliminate busy work. So, if you want to level up your digital marketing game, use the power of AI and enjoy transformational growth. You can also hire the best digital marketing agency in Delhi to add result-driven AI strategies to your business. Here’s what you need to know about AI in marketing and how it can help expand your business.
What is AI in Marketing?
AI is attracting marketers with each passing moment. You might be surprised to know that AI-driven marketing is set to drive 45% of the total global economy by 2030. This powerful tool combines AI technologies with customer-related data to offer accurate insights into your customer journey.
The data offered by AI will then help you make informed decisions, so you can stay ahead of the competition and be prepared for the challenges of a dynamic marketplace.
How is AI Used in Digital Marketing?
There are multiple ways to add AI to your digital marketing journey. The technology is mainly introduced to reduce manual work, like publishing, listening, and customer care, so your team can prioritize other productive tasks. Let’s have a closer look.
Social Media Listening
You can take social listening to a whole new level by incorporating AI into it. AI algorithms use aspect-clustering to identify the relevant details in real time. The technology helps you cut through the noise and gain better insights into your customer journey.
Better social media listening helps you predict the next move of your customers so you can take further actions as required.
Automation
Quick and real-time responses are often the biggest challenge for businesses, and that’s where AI-based smart automation comes into the role. It takes care of the guesswork while improving operational efficiency.
With AI-driven automation, you can easily schedule posts at optimal times and respond to general queries immediately without even bothering your team.
Audience Segmentation
AI in digital marketing can help drive your multi-platform business strategies aligning your campaigns with potential customers. It also utilizes programmatic advertising to speed up the process of selecting and setting up digital ads for higher ROI.
If you are new to the online world and don’t know how to use the power of AI, collaborate with the digital marketing company in Delhi to nurture your brand loyalty.
Reputation Management
Social media has made brands more prone to criticism than ever. Therefore, it’s crucial to monitor all negative comments in real-time and eliminate the threat before it makes things out of control.
You can use AI-enabled reputation management systems that monitor negative publicity and inform you beforehand about the upcoming challenge.
What are the Challenges of AI in Marketing?
Incorporating AI into digital marketing comes with various challenges and drawbacks that you must take care of to avoid any trouble later on. A few of them are listed here.
- The biggest challenge with AI is ethical concerns about data privacy and security. You must be very cautious when executing AI-based strategies to gain insights into the customer journey.
- AI in marketing isn’t as simple as it may seem. Your team must require technical expertise to optimize AI-driven tools. If you don’t have an AI-skilled workforce, it’s better to hire the best digital marketing agency in Delhi to handle such jobs.
- No matter how quick the AI is, it is still a tool and you cannot trust it blindly. Poor data quality or wrong insights can lead to wrong decision-making.
Summing Up
The latest trend of AI is here to stay for longer, so it’s best to add AI marketing to your current business strategies and boost your business growth. With AI-driven customer insights and audience segmentation, you can optimize your campaigns and align them with the potential prospects to gain a better ROI. Not sure if you are capable of utilizing AI techniques yet? Join hands with Xntrova, the best digital marketing company in Delhi, and empower your business now.
