Google Ads is the most efficient way to reach your target audience and boost brand performance. But the question is – how do you know that your ads are performing well? Well, that’s where Google Ads quality score comes in. It measures the relevance and usefulness of your Google Ads and whether they align with the user’s intent.
Simply put, the Google Ads Quality score is a general guide to knowing whether your ad campaigns are meeting your business objectives or wasting your money. This guide will help you know the detailed description of this metric and how you can improve the score for better results. If you are new to online advertising, it’s better to hire a digital marketing company in Delhi and let them handle the rest.
What is Google Ads Quality Score?
Let’s begin with the basic introduction. The quality score is a useful metric that determines the relevance performance of your Google Ads in PPC campaigns. Stats suggest that around 75% of users state that ads in Google search results make their searches easier, and 63% of people have clicked Google Ads at some point.
This metric is Google’s way of measuring the relevance of your ads and whether or not they align with the user intent. The quality score is rated on a scale of 1 to 10, with 10 being the best.
Google Ads’ quality score mainly depends on three factors.
- Expected click-through-rate
- Ad Relevance
- Landing Page Experience
A higher score means better ad placement and more qualified traffic. Remember that the better you perform in the above areas, the higher your quality score.
How to Improve Your Google Ads Quality Score?
Looking forward to improving your Google Ads quality score and are wondering how to get started? Follow these 5 proven tips to achieve the desired results. Scroll down to know more.
Improve your keyword selection
Using the right keyword is important to align with your users. Hence, focus on what the audience is searching for and choose keywords accordingly. Don’t use broad keywords that cover several areas simultaneously.
Use relevant keywords specific to your product or services and improve your Google Ads quality score.
Make your landing page relevant
Simply put, the user clicks your ad to get the instant result. Hence, make your landing page relevant to your ad so the user gets what’s promised. Try to deliver a positive landing page experience to users, and Google will reward you with a better quality score.
If you have no idea about how to improve your landing page experience, opt for digital marketing services in Delhi and share your project with the expert for better results.
Enhance Ad Relevance
It’s crucial to make your ad copy that closely matches with target keywords. Use the keyword in the Ad headline as it helps make your Ad more relevant to the search query. Also, make sure your ad delivers the message clearly without any confusion.
Personalize your message and speak to the user’s interests. Studies believe that Ads have 30% higher sales rates when they are personalized. So, take advantage of it and try to connect with your potential customers through Ads.
Optimize your Ads for mobile
Do you know paid ads can be five times more effective on mobile devices than on desktops? So, it’s recommended that you optimize your Google Ad copy for mobile and make it mobile-friendly.
The more easily a user can navigate your mobile ads, the better your CTR and the higher your Google Ads quality score.
Add relevant ad extensions
Although ad extensions don’t help improve your Google Ads quality score directly, they still play an important role in increasing the CTR, which further contributes to the quality score.
These extensions generally increase the amount of space your ads use in the search engine, thus offering more information about your brand and offerings. Try to include as many things as you want, be it price, location, other promotional services, etc., and let people know about your business.
Summing Up
A better Google Ads quality score can improve your paid search results and help you achieve the desired results. Use the right keyword and refine your ad copy to establish a strong connection with your potential audience. Do you need help improving your Quality Score? Connect with our experts at Xntrova and get more exposure at a lower cost.
